Puresfn graphics

Graphic Designs

For Pure start from natural

As the in-house graphic designer for a Hong Kong skincare brand, I created promotional content, packaging, marketing materials, and seasonal gifts for both customers and B2B clients, handling everything from design to photography and production.

BRANDING
Recognizing the brand’s aim to position itself as clean, natural, and luxurious while remaining responsive to market trends, I tailored my designs to evolve with the company’s vision.

TECHNIQUES USED

Adobe Photoshop

Midjourney

Adobe Illustrator

Product Photography

MERCHANDISE DISPLAYS
Created promotional and informational displays for the physical store, incorporating model generation to attract customers and visually demonstrate product effect.

TYPOGRAPHY
Balanced Chinese and English typography in a minimal design approach to communicate product characteristics effectively to the target audience.

CHRISTMAS GIFT
Taking into account the brand’s loyal customer base and budget, I proposed a printed scarf as a Christmas gift. To reflect the company’s vision while appealing to different tastes, I created two designs: a red floral motif celebrating the festive season and a blue geometric pattern for a more understated style.

I then managed the sampling, production, and shipping to ensure the these items arrived on time to be distributed.

MARKETING MATERIALS
I designed and structured the layouts, carefully proofread the content, and coordinated the production of various marketing materials. These include booklets, business cards, and presentation slides.

CHINESE NEW YEAR GIFT
In line with the company’s creative direction to celebrate Chinese New Year with an upbeat, contemporary style, I designed a travel pouch and red packets as gifts for loyal customers. I reimagined the snake motif in a playful, non-threatening way using flat Memphis-inspired graphics, and enhanced the red packets with metallic foil accents for an exciting, shimmering effect.

I created production-ready files, managed sampling, production, and shipping to ensure the these items arrived on time to be distributed.

PACKAGING DESIGN
I designed and managed the production of product labels and packaging for both in-house and B2B clients. Working closely with the sales team and cosmetic formulator, I ensured all product information was accurate and compliant. I also collaborated with sales representatives and clients to develop inspirations and mock-ups that aligned with their brand identity.

PROMOTIONAL POSTS
I designed and produced promotional posts for each seasonal campaign. Every collection was presented through a distinct creative perspective, therefore I ensured a consistent visual and thematic identity across all content within each season.