Amora22
MY ONLINE JEWELLERY STORE
AMORA22 is a online jewellery shop which I started during the pandemic. My mission is to offer simple jewellery for women of all ages. By providing thorough product information and honest, clear images, I aim to ensure informed purchases and build lasting relationships with customers.
STORE BANNER
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LISTING LAYOUT
In 2019, most Etsy jewellery listings featured low-quality product-only images, with very few showcasing models. This made it difficult for customers to gauge the actual size of each piece, as they had to click into individual listings to find measurements. Recognising this opportunity, I developed a new presentation style that combined model photography with detailed product shots, alongside key information displayed upfront. This approach attracted more clicks to my listings and generated an average of 8 orders per day.
PHOTOGRAPHY FOR SOCIAL MEDIA
I positioned my pricing strategy slightly above market average and aligned the branding to convey an affordable luxury identity through carefully composed visuals. With limited tools and props during the pandemic, I self-taught and innovated a photography setup to produce professional jewellery photography using regular household items. The images since store opening were redone over 6 times in order to achieve the below results through the cycle of uploading and reviewing engagement statistics.
PACKAGING
Small jewellery boxes are tailored to fit seamlessly into UK mailboxes, ensuring convenience and security. Larger boxes are thoughtfully designed to delight higher-spending customers with a surprise positive message inside, creating a memorable unboxing experience.
