Graduate Diploma of Interaction Design and Electronic Arts
02/2025 - Present
The University of Sydney | Sydney, Australia
Bachelor of Fashion Design and Marketing
09/2015 - 07/2019
Central Saint Martins - University of Arts London | London, UK
Digital and Graphic Designer
06/2024 - 02/2025
Pure Start From Natural Co. Ltd. | Hong Kong
• Conceptual Product Photography: Produced and directed skincare product advertisements in a variety of styles and concepts for social media and e-commerce platforms. Applied appropriate typography in English and Chinese.
• Packaging Design: Designed and executed skincare product packagings in a variety of materials for both in-house and B2B clients.
• Presentation Materials Design: Designed and executed informational brochures, pamphlets, business cards and Powerpoint presentations to promote products and services.
• Executed Designs and Negotiated with Suppliers: Discovered and maintained good relationships with Chinese suppliers.
• Multitasking and Organisation: Consistently met tight deadlines, while I established an organised filing system to handle the wide variety of work.
Freelancer
04/2020 - 09/2024
Amora22 Co. | Hong Kong
• Rebranding: Up-marketed brand with a presentation design that inspired other sellers.
• User-friendly design: Customised jewelry boxes that fit into mailbox openings.
• Resourceful innovation: Self-taught and invented a lighting technique with household items to produce professional jewellery photography and videography.
• Boosted Sales: Used SEO and social media marketing to achieve sales growth.
• Negotiation: Connected with Chinese suppliers for product samples, price negotiation and design customisation to maintain high quality and competitively priced stock.
Sales Associate
06/2023 - 09/2023
Christian Dior Couture | Pacific Place Store | Hong Kong
• Storytelling: Absorbed detailed brand and product knowledge within intense training, consolidated information and storytell to customers the next day.
• Clientelling: Built rapport with VIP clients with positive feedback and requested upon visit.
• Personalised Service: Crafted unique promotional messages catering to the style and personality of each client resulting in successful invitations. Embodied Dior attitude during luxury customer service.
• Multitask & Time Management: Managed and followed up transfers and repairs, while performing daily sales, ad-hoc tasks, remote clientelling.
Team Associate
09/2021 - 06/2023
Adidas | Pacific Place Store | Hong Kong
• Product Presentation: Recieved multiple positive written feedback from customers for my professional attitude and in-depth education on product function and sustainability
• Initiation & Work Independently: Pioneered weekly fashion styling reports for cross-selling reference, with consistent appreciation by senior retail managers for the quality of work. Entrusted to operate a store alone.
• Conduct Training: Collaborated with colleagues to conduct an interactive and fun product training to educate store team. Recorded English language training videos and conducted language training exercise to up-skill co-workers.
• Award: Awarded with Living with our Values “Teamplay” Award for initiation and styling ideas.
