JOYCE W. YIP

JOYCE W. YIP

JOYCE W. YIP

about me

about me

PROFILE

Joyce Yip

UX | Graphic Designer

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I'm a Melbourne -based UX and Graphic Designer specialising in consumer product. I create intuitive, user-centred digital experiences that drive engagement and usability.

Formally trained in Interaction_Design at the University_of_Sydney, I apply best-practice design methods grounded in research and user testing.

PROFILE

Joyce Yip

UX | Graphic Designer

|

I'm a Melbourne -based UX and Graphic Designer specialising in consumer product. I create intuitive, user-centred digital experiences that drive engagement and usability.

Formally trained in Interaction_Design at the University_of_Sydney, I apply best-practice design methods grounded in research and user testing.

PROFILE

Joyce Yip

UX | Graphic Designer

|

I'm a Melbourne -based UX and Graphic Designer specialising in consumer product. I create intuitive, user-centred digital experiences that drive engagement and usability.

Formally trained in Interaction_Design at the University_of_Sydney, I apply best-practice design methods grounded in research and user testing.

WHAT I'VE BEEN DOING

WHAT I'VE BEEN DOING

11/2025 - Present

11/2025 - Present

DESIGN FREELANCER

Self-employed | Melbourne, Australia

DESIGN FREELANCER

Self-employed | Melbourne, Australia

  • Brand design: developed and presented logo concepts for a startup client.

  • Collaboration: suggested inspirations and tailored designs according to client needs and established brand visuals.

  • UI design: redesigned a startup client's financial budgeting page.

  • Brand design: developed and presented logo concepts for a startup client.

  • Collaboration: suggested inspirations and tailored designs according to client needs and established brand visuals.

  • UI design: redesigned a startup client's financial budgeting page.

02/2025 - 11/2025

02/2025 - 11/2025

INTERACTION DESIGN

GRADUATE DIPLOMA

University of Sydney | Australia

INTERACTION DESIGN

GRADUATE DIPLOMA

University of Sydney | Australia

INTERACTION DESIGN

GRADUATE DIPLOMA

University of Sydney | Australia

  • UX design: Designed user-centred solutions for real-world problems using the Double Diamond design process and industry best practices.

  • UX research: Conducted qualitative interviews, online ethnographic research, and FigJam mind-maps to uncover user needs and identify opportunities through thematic analysis.

  • User testing: Improved usability through iterative prototyping, usability testing, and analysis of user feedback to inform design decisions.

  • UI design: Designed intuitive, accessible interfaces guided by Nielsen's usability heuristics and created high-fidelity prototypes in Figma.

  • UX design: Designed user-centred solutions for real-world problems using the Double Diamond design process and industry best practices.

  • UX research: Conducted qualitative interviews, online ethnographic research, and FigJam mind-maps to uncover user needs and identify opportunities through thematic analysis.

  • User testing: Improved usability through iterative prototyping, usability testing, and analysis of user feedback to inform design decisions.

  • UI design: Designed intuitive, accessible interfaces guided by Nielsen's usability heuristics and created high-fidelity prototypes in Figma.

06/2024 - 02/2025

06/2024 - 02/2025

DIGITAL AND GRAPHIC DESIGNER

Pure Start From Natural Co. Ltd | Hong Kong

DIGITAL AND GRAPHIC DESIGNER

Pure Start From Natural Co. Ltd | Hong Kong

  • Cross-functional Collaboration: Collaborated closely with the founder, sales team, and B2B clients to translate goals into clear, effective design solutions.

  • End-to-End Design Ownership: Sole designer managing multiple concurrent projects, balancing scheduled deadlines and ad hoc requests.

  • Rapid Concept Development: Conducted trend research and produced quick sketches to iterate ideas and align stakeholders in real time.

  • Systems & Workflow Optimisation: Implemented an organised filing and template system that improved team efficiency and sped up client decision-making.

  • Operational Efficiency & Scaling: Tripled design-to-production turnaround time through streamlined workflows, selective use of AI tools, and strong supplier coordination.

  • Cross-functional Collaboration: Collaborated closely with the founder, sales team, and B2B clients to translate goals into clear, effective design solutions.

  • End-to-End Design Ownership: Sole designer managing multiple concurrent projects, balancing scheduled deadlines and ad hoc requests.

  • Rapid Concept Development: Conducted trend research and produced quick sketches to iterate ideas and align stakeholders in real time.

  • Systems & Workflow Optimisation: Implemented an organised filing and template system that improved team efficiency and sped up client decision-making.

  • Operational Efficiency & Scaling: Tripled design-to-production turnaround time through streamlined workflows, selective use of AI tools, and strong supplier coordination.

09/2023 - 04/2024

09/2023 - 04/2024

PERSONAL PROJECT

A Career Transition

PERSONAL PROJECT

A Career Transition

PERSONAL PROJECT

A Career Transition

  • Fashion Design: Designed a collection from inspiration to experimentation and hand-drawn sketches.

  • Technical Drawings: Detailed garment drawings with Adobe Illustrator.

  • Pattern Making: Prototyped, cut, and sewn the garments.

  • Portfolio redirection: Reinvented my portfolio to apply for graphic design work.

  • Fashion Design: Designed a collection from inspiration to experimentation and hand-drawn sketches.

  • Technical Drawings: Detailed garment drawings with Adobe Illustrator.

  • Pattern Making: Prototyped, cut, and sewn the garments.

  • Portfolio redirection: Reinvented my portfolio to apply for graphic design work.

04/2020 - 09/2024

04/2020 - 09/2024

FREELANCER

Amora22 Jewels Co. | Hong Kong

FREELANCER

Amora22 Jewels Co. | Hong Kong

  • Customer-centred rebranding: Identified a market gap in product-size clarity and designed a new listing layout and photography style that improved customer understanding, influencing competitors to adopt similar formats.

  • Improved Delivery Experience: Designed custom jewellery packaging that fits standard mailbox openings, reducing delivery friction and improving customer satisfaction.

  • Resourceful Prototyping & Innovation: Self-taught and iteratively developed a professional lighting technique using household materials, enabling high-quality product photography with minimal resources.

  • Data-driven Growth Impact: Applied SEO and social media strategies to increase sales from 2 to 10 sales per day within one month.

  • Customer-centred rebranding: Identified a market gap in product-size clarity and designed a new listing layout and photography style that improved customer understanding, influencing competitors to adopt similar formats.

  • Improved Delivery Experience: Designed custom jewellery packaging that fits standard mailbox openings, reducing delivery friction and improving customer satisfaction.

  • Resourceful Prototyping & Innovation: Self-taught and iteratively developed a professional lighting technique using household materials, enabling high-quality product photography with minimal resources.

  • Data-driven Growth Impact: Applied SEO and social media strategies to increase sales from 2 to 10 sales per day within one month.

06/2023 - 09/2023

06/2023 - 09/2023

SALES ASSOCIATE

Christian Dior Couture | Hong Kong

SALES ASSOCIATE

Christian Dior Couture | Hong Kong

  • Rapid Knowledge Acquisition & Storytelling: Quickly absorbed complex brand and product details and translated them into clear, engaging narratives for customers within one day of training.

  • High-quality Experience Delivery: Demonstrated consistent luxury-level service aligned with Dior standards, strengthening customer trust and satisfaction.

  • User Loyalty & Relationship Building: Built strong rapport with repeat customers who specifically requested my service and provided positive feedback to management.

  • Rapid Knowledge Acquisition & Storytelling: Quickly absorbed complex brand and product details and translated them into clear, engaging narratives for customers within one day of training.

  • High-quality Experience Delivery: Demonstrated consistent luxury-level service aligned with Dior standards, strengthening customer trust and satisfaction.

  • User Loyalty & Relationship Building: Built strong rapport with repeat customers who specifically requested my service and provided positive feedback to management.

09/2021 - 06/2023

09/2021 - 06/2023

SALES ASSOCIATE

Adidas | Hong Kong

SALES ASSOCIATE

Adidas | Hong Kong

  • Clear Product Communication: Received multiple positive customer reviews for delivering clear, engaging explanations of product functionality and sustainability.

  • Initiative & Independent Problem-Solving: Created weekly fashion-styling reports grounded in real customer needs; contributed to increased items per transaction.

  • Operational Reliability: Trusted to independently run the store and resolve unexpected issues, demonstrating strong autonomy and decision-making.

  • Clear Product Communication: Received multiple positive customer reviews for delivering clear, engaging explanations of product functionality and sustainability.

  • Initiative & Independent Problem-Solving: Created weekly fashion-styling reports grounded in real customer needs; contributed to increased items per transaction.

  • Operational Reliability: Trusted to independently run the store and resolve unexpected issues, demonstrating strong autonomy and decision-making.

09/2020 - 03/2021

09/2020 - 03/2021

MERCHANDISE COORDINATOR

Lane Crawford Joyce Group | Hong Kong

MERCHANDISE COORDINATOR

Lane Crawford Joyce Group | Hong Kong

  • Cross-functional Coordination: Identified and resolved payment and order discrepancies by collaborating with vendors, warehouses, stores, and the finance team.

  • Operational Accuracy: Maintained high data accuracy when entering item details, managing purchase orders, and reviewing order confirmations, reducing downstream errors.

  • Cross-functional Coordination: Identified and resolved payment and order discrepancies by collaborating with vendors, warehouses, stores, and the finance team.

  • Operational Accuracy: Maintained high data accuracy when entering item details, managing purchase orders, and reviewing order confirmations, reducing downstream errors.

04/2018 - 07/2018

04/2018 - 07/2018

FASHION DESIGN INTERN

Simone Rocha | London

FASHION DESIGN INTERN

Simone Rocha | London

  • Prototype Production: Cut and sewn prototypes quickly in a fast paced environment.

  • Industrial Pattern Making: Partnered with pattern maker to draft and finalise sewing patterns for factory production.

  • Prototype Production: Cut and sewn prototypes quickly in a fast paced environment.

  • Industrial Pattern Making: Partnered with pattern maker to draft and finalise sewing patterns for factory production.

09/2015 - 07/2019

09/2015 - 07/2019

FASHION DESIGN & MARKETING

BA (HONS)

Central Saint Martins | London

FASHION DESIGN & MARKETING

BA (HONS)

Central Saint Martins | London

  • Design Innovation: From in-depth cultural research to innovative design processes. I took inspirations from ornaments and turned them into vibrant digital prints.

  • Fashion Branding: Designed a collection that expressed nostalgia and fantasy targeted towards bold and flamboyant wearers.

  • Design Innovation: From in-depth cultural research to innovative design processes. I took inspirations from ornaments and turned them into vibrant digital prints.

  • Fashion Branding: Designed a collection that expressed nostalgia and fantasy targeted towards bold and flamboyant wearers.

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JOYCE W. YIP

JOYCE W. YIP

JOYCE W. YIP