
▋ PROBLEM STATEMENT
▋ THE PROBLEM
▋ THE MISSION
▋ INTERACTIVE SIMULATION
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▋ SOLUTION
▋ PARRAMATTA DEMOGRAPHIC
A young, multicultural hub with the largest age groups being 30-39 and 20-29, reflecting its role as an employment and university centre. Over half of the locals speak a language other than English.
▋ PERSONAS
Lewis Cheung
Age: 35 | Gender: Male | Occupation: Senior Data Analyst
Pain Points
Rushed journey between high-pressure work and home life.
Lack of engaging public spaces creates disconnection from surroundings, he views the area purely as a transit zone.
User Needs
Spaces offering brief relaxation from work.
Visual interest that refreshes and engergises him.
Opportunities for brief social interactions.
Asia Davis
Age: 22 | Gender: Female | Occupation: Environmental Science Student
Pain Points
Long daily commute eats into study time and social activities.
Parramatta feels sterile and corporate, lacking environmental consciousness she values.
User Needs
Accessible, budget-friendly places that don't require additional transport costs.
Quiet areas for studying.
Visually interesting environments to inspire her.








▋ METHODS
