
▋ PROBLEM STATEMENT
▋ THE PROBLEM
▋ THE MISSION
▋ INTERACTIVE SIMULATION
Hover your cursor over the tiles.
▋ SOLUTION
▋ PARRAMATTA SQUARE
A transitory point between major transport connections as well as a major business hub. User behaviours are shaped by the infrastructures of this site. Site context has been broken down into 4 major points of consideration:


The Space
A transit and a meeting place near a busy transport interchange.
User Behaviour
In the day, users relax on grass area and occasionally chess and table tennis.


The Space
West section with great access to natural light.
East section shaded and wrapped by buildings.
User Behaviour
Users appear relaxed in the sun, but tunnel through shaded areas.


The Space
Main pathways between the train station and light rail are active during all hours.
User Behaviour
Users walk intentionally towards their destination


The Space
Work hours, users frequent between the Square and the library (West).
After work, user density centred around the train station (East).
User Behaviour
Restaurants and bars act as hotspots during night hours, with people dining and socialising.
▋ LOCATION
Installation positioned to create engagement across common paths of transit by students and worker commuters.

▋ PARRAMATTA DEMOGRAPHIC
A young, multicultural hub with the largest age groups being 30-39 and 20-29, reflecting its role as an employment and university centre. Over half of the locals speak a language other than English.
▋ PERSONAS
Lewis Cheung
Age: 35 | Gender: Male | Occupation: Senior Data Analyst
Pain Points
Rushed journey between high-pressure work and home life.
Lack of engaging public spaces creates disconnection from surroundings, he views the area purely as a transit zone.
User Needs
Spaces offering brief relaxation from work.
Visual interest that refreshes and engergises him.
Opportunities for brief social interactions.
Asia Davis
Age: 22 | Gender: Female | Occupation: Environmental Science Student
Pain Points
Long daily commute eats into study time and social activities.
Parramatta feels sterile and corporate, lacking environmental consciousness she values.
User Needs
Accessible, budget-friendly places that don't require additional transport costs.
Quiet areas for studying.
Visually interesting environments to inspire her.








▋ METHODS
