PRIMARY AUDIENCE
——
First home buyers
~ Age 25-35
Budget-conscious
Modern aesthetics
Low-stress building process
CORE AUDIENCE
——
Growing families
~ Age 30-45
Needs space
Practical floorplans
Schools and community
Long-term suitability
SECONDARY AUDIENCE
——
Downsizers
~ Age 50 -70+
Single-storey living
Accessibility
Low maintenance
Small but well-designed
SECONDARY AUDIENCE
——
Property Investors
New-build investment
Build cost
Rental appeal
Low maintenance
Efficient floorplans
PAIN POINTS
Cost
Affordability
Unexpected Prices
Rising Costs
Lifestyle
Lifestyle mismatch
Choosing location
Future needs
Process
Complex building process
Time & Uncertainty
Too much info
OPPORTUNITIES
for customer-centred design decisions
Cost
Transparent pricing with inclusions easy to find
Lifestyle
Show floorplans
HIghlight local amenities, schools, and transport
Show flexible spaces and family-friendly layouts
Process
Complex building process
Time & Uncertainty
Too much info
